List of products by UNNY CLUB

IS A COSMETIC BRAND ADEPT AT COLORS AND FASHION

A vibrant spectrum of color that helps you portray your unique personality and charm, UNNY CLUB is a makeup brand that promotes a bold, sophisticated palette for an urban woman who sets trends for beauties around the world. 

BRAND BACKGROUND 


UNNY is a cosmetic brand adept at colors and fashion. It advocates the release of personality, interprets cosmetics with colors and demonstrates female inherent charming glamour with popular and trendy ideas. In the name of colors, UNNY makes its fashion statement that it is not only a cosmetic brand, but a new attitude towards life.


BRAND INTERPRETATION


U:unchain unique personality 
N:new design concept 
N:never compromise
Y:young attitude to fashion  


UNNY holds a life attitude of being adventurous, innovative and uncompromising.It’s committed to changing conventional modes of making up and inspires those who love beauty to try popular colors so that they can create their own personalized makeup styles. With a keen sense of fashion and style, UNNY integrates the concept of playing with colors into its products to create a new trendy cosmetic brand.


BRAND PROPOSITION


Never follow and be amazing!Never imitate and be radiant!Lead fashion and be special


BRAND INTRODUCTION


UNNY is established by DAMIIN, which is a well-known Korean cosmetics company. It’s devoted to make wonderful cosmetics in season by combining fashion with quality. Not only does UNNY have top Korean technologies, but also share the same cooperative factories with AmorePacific group, LG group, and SK group etc.


UNNY is not only sensitive to trends but persistent in the pursuit of perfect texture. To obtain the best quality, the process of production goes through strict procedures of detection. On the other hand, UNNY products embody Korean extreme pursuit of beauty. Personality is highlighted in both packaging and design. The birth of each product is like a life experience. The steps such as market research, needs identification, product design, quality detection, final launch disclose the creator’s  high standards on beauty and texture.


BRAND POSITIONING


UNNY intends to create the concept of playing with colors. It focuses on the accurate grasp of fashionable colors and shapes its brand image from the perspective of fashion and popularity. It targets fashionable young people and spreads its brand influence by making friends with them. UNNY tries to build up its brand proposition by combining the concept of releasing personality and playing with colors. In visual design, UNNY chooses special colors for its brand and shapes its exclusive vision. By contrast principle, UNNY breaks the normal procedures and designs its packaging with simple colors. With an inside-out perspective, UNNY spreads its brand proposition to its customers that it is a popular cosmetic brand.


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UNNY CLUB

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